3D Prototyping - Nike Store
The purpose of this project was to create a branded venue with custom signage and furniture. While developing the space for the brand Nike, it was important to highlight the brand's aesthetic and products while infusing a fresh perspective. During the creation of the custom sign, attention to the colors, materials, and shapes was essential to ensure that the final product integrated brand identity and served as a focal point. The overall space embodies Nike’s brand essence, focusing on their sneakers and fashion, with a contemporary flair while incorporating their color palette.
In the process of creating the custom sign, careful consideration was given to not only the materials but also the forms, lines, and depth used in the signage. Creating different 3D versions enabled an understanding of all aspects of the sign to get a polished end result. Using inspiration from the Nike logo and products while incorporating a mix of different shapes, materials, and depth allowed me to create a sign that embodied the brand but also offered a fresh perspective on it.
Custom Signage
Creating custom signs, furniture, racks, and shelves was important when designing the space because it infused a sense of custom identity that embodied the brand. The use of shapes and colors reflects not only the brand's essence but also the custom signage.
